Coerver Coaching is a recognised leader in football education, delivering its acclaimed skills-based development program to players, coaches and clubs in over 50 countries worldwide.


Each player will go into one of the phases below depending on their age.


BALL MASTERY: The Foundation
The touch, control and confidence that affects every other part of the pyramid. This also teaches effort, focus & self-responsibility.
RECEIVING & PASSING: The technical part of combining Teammates
This also teaches communication.
1v1 MOVES: To keep possession and create space & time to Pass, Run or Shoot
This also teaches confidence & creativity.
SPEED: Mental and Physical Speed
With and without the ball. Acceleration. Reaction. Decision Making. This also teaches players to be decisive and competitive.
FINISHING: The Attacking Skills of the Final 1/3: The Winning Zone
Focus. Timing. Courage. Concentration. This teaches responsibility.
GROUP PLAY: Putting it all together
Small group defence. Fast break attack. Combination play. This teaches team work.


  • It is as important to develop the young PERSON as well as the PLAYER.
  • Star Players provide excellent models for inspiring and teaching young players.
  • In an attacking mind-set, where effort, focus, and commitment to the team are priorities.
  • That the success of any team system, tactic or formation ultimately depends on THE QUALITY OF THE SKILLS OF THE INDIVIDUAL PLAYER, and the effectiveness of their small group play.
  • As such, we give a priority to BALL MASTERY AND 1V1 in our methodology.


Coerver Coaching was founded in 1984 by Alf Galustian and former Chelsea great Charlie Cooke who were both inspired by the philosophy of legendary Dutch coach Wiel Coerver. Together they developed a programme of teaching that was unlike anything else available then or now.
Alf and Charlie's dedication to the game and extensive experience has formed the backbone to the business and made Coerver what it is today - a respected, established and sought after brand of football coaching which has revolutionised the way football is taught and learnt by players and coaches alike.
When starting the business Alf and Charlie's mission statement was: “To develop Skilled, Confident, Creative, players who combine well with team mates and have the skills to go it alone”. Coerver's original mission statement continues to be at the heart of the business however, its curriculum and method have continually developed over time to keep up with the changing nature of the game whilst staying true to its foundational beliefs. These beliefs underpin the "Method" and "Curriculum" taught to each player and coach which has earned Coerver global football credibility.